Monday, December 10, 2007

Can't get your site ranked? Tired of fighting with these people?

Boy do I hate web builders, designers and programmers. Call them whatever you want, they're all a royal pain.

Talk about an industry that needs to be regulated! Never have I seen an industry that all of the titles are self appointed and entirely unaccredited. are there people out there that know what tjey are doing? Absolutely. Have I met any of them? Not a chance.

Let's start at the beginning. You need to find a web designer to put your ideas into a functioning website. Two choices here, get your checkbook out or figure it out for yourself. While I by no means want to under value how the right design will set your site apart from the crowd, the fact that they demand top dollar from you before they even do any work boggles my mind. Once they're paid your stuck. Good luck getting your ideas conveyed into the actual finished project! They do what they want, how they want. Want your site to include something that they don't know how to incorporate? Never happen. They surely won't tell you they don't know how, they just won't do it! They already have your money so what are you going to do about it? Piss them off and they can lock up your site for a long time. Lock them out if you get there first, just hope they didn't add a back door that you don't know about.

Let's say that at this point you have a functioning site, not the one you envisioned but one that you will get used to eventually because you can't do anything about it now. You've wasted enough time trying to get this far. If you are in a competitive market trying to get your sites ranking to the point where someone can actually find you can be nearly as maddening as trying to contact your "builder" was. If you spend enough time reading enough material about the best way to do this you will find two people completely contradicting each other and both of them will swear to you that their way works best. How do you know who's telling the truth here? You don't. Nor can you ever truly disprove either side. Want to hire a profession SEOer or marketer to help? Get out the check book again! This aspect of the business is even sleazier than the builder side. If your not careful when choosing here you can end up with a black listed site from many of their practices or you still won't end up with the customers that you were looking for but they just made a fortune at your expense! They can force traffic thru a doorway that people think leads to your site and all it gets them is a mess of ads and junk mail (plus a ton of money for your marketer). The prospective customer will never turn to your site again and the search engines won't trust your content for a long time to come. Once again, you'll try to do it yourself! Alexa, Google and most others love to get "trusted" information from the open directory project (DMOZ.org) to fill out their content about your site. If you haven't ever tried dealing with these people, good luck. How a completely arbitrary bunch of people ever ended up with this much power is beyond comprehension to me. Submit your site to them and they might approve it. It may take a month, two, twelve or it may never happen at all. You will get no reason for the time delay or what your sites status is nor will you get notification that you were rejected. Worst of all, they won't tell you why you were rejected so that you can fix the issues and get your site included. One of their excuses is they need editors. I know of four of us that are more than qualified in various sections of their site and all four of us were turned down when we applied to be editors. Once again, vague excuses and no legitimate reason for the rejection notice which, by the way only takes a matter of a couple hours to show up! How about working on the URLs that are submitted as fast as you throw away people trying to get into your little sect! So now you have to put as much information as you can out there about your site. At this point, if you haven't already, you will find out that there just aren't enough hours in the day. You can't trust anyone else to do it right so you try to do it all yourself. It sucks, but it's the only way. There are a few free things left on the web that actually do help your site. You will need to write articles that tell about products and services that your site offers, a few about yourself and why the general public should believe what your saying but most of all you need to write articles that will benefit the person reading them. Helpful hints and ideas are great copy. Mindless plugging our your website will get you no where infact, it may even keep your articles from being published. The article submitter that I found to be one of he best can be found here: Article Submitter The two other sites that you must spend time learning and mastering are HubPages and Squidoo. I was amazed at how fast these links show up with Google. Read 'em. Learn 'em. live 'em. They will help you generate the all important inbound link. More about them and their importance coming soon.

I'm not an affiliate with any of these sites, in fact they don't even know about this post ... yet. They have been great to work with and they are free! They offer paid parts but it's more than I can keep up with so I'm sticking with the free one.

That about wraps up today's rant. I will add more soon about the importance of inbound links and how to help generate them.

Thanks for reading!